showcase

The Brief

Sledge Film and Video was briefed by Thinkbox to produce a series of films to support the IPA awards. The films were to be used by the industry body and clients to illustrate and tell the story behind 5 of the UK’s most effective advertising campaigns.

The Solution

Sledge interviewed the client account directors, creative directors, planners and agencies behind the winning campaigns to establish how they had come up with ideas for their adverts. The films were then built around the interviews with projected imagery from the TV campaigns and archive footage. The resulting films were premiered at the 2007 Thinkbox Experience event as well as being distributed on DVD and hosted on the Thinkbox and IPA websites.

The Results

The series of films successfully illustrated the strategic and creative processes behind each campaign and analysed their effectiveness. The videos are currently on both the Thinkbox and IPA website and can be viewed at http://www.thinkbox.tv/server/show/nav.668